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Brand Consulting

The Journey

At Joseph Brand Consulting, we believe in the power of ideas. From the beach to the boardroom, we thrive on making a difference to brands and helping companies make powerful, behavioral connections. We are located in Toronto and work with clients anywhere!

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Our Story

Just like skateboarding, successful marketing is tougher than it looks, but beautiful when done right. Joseph Brand Consulting has helped companies strategize and activate their vision of success in a range of categories. We are driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. We love product, content and design, but thrive on the data necessary to succeed in a digital and traditional world.

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How We Help You

What Sets Us Apart

We are boutique. We are blue chip.

We've been the client, we've been the agency, we've been the researcher. We've seen and done it all. We are here to help.

Inspire. Innovate. Elevate.  

Let's get to work. Here's how:

Three Ice Cream Cones

Branding: Better than Ice Cream

Persuasive Strategy is Sweet

We elevate brands by conducting a market place scan, identifying needs, developing strategy, architecture, visual identity, marcom, PR and work with your agencies to activate the vision and deliver results. First things first - the strategy must be persuasive. Sweet!

Spectrum of Service

Results You’ll Love: Success

We help paint the picture by developing fact based insights. Everything from strategy to activation. We'll find the solution and provide you with holistic thinking and senior leadership. The full spectrum if you need it or whatever component is required.

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Bert Miklosi

Principal, Brand Consultant

Bert is a brand and business builder. His favorite questions are 'why' and 'how'. It's about understanding what makes the consumer tick and converting that knowledge into business building strategy and execution. His category expertise includes CPG, tech/telecom, media, healthcare systems, automotive and retail. Bert attained his BA in Sociology from The University of Western Ontario and CAAP - Communications & Advertising Accredited Professional from the Institute of Canadian Agencies in Toronto.

Shelley Shepherd

Product Innovation Consultant

Shelley is a product and marketing innovation expert - from white space to launch, CPG to automotive, and everything in between. Her high energy, productivity and conceptual thinking will ensure projects are successfully delivered and business results are achieved. Shelley received her Honors BA in Economics and Statistics from University of Toronto and MBA from Dalhousie University.

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Geana Demone

Planning and Moderating Consultant

Geana is passionate about insight mining, strategic planning and understanding what drives behavior. She has depth in food/drink & health/wellness and works with clients to identify paths for growth. Geana has facilitation and semiotics training and a natural tendency for lateral thinking. She attained her Honors BA in Psychology from The University of Western Ontario and MBA from Dalhousie University.

Our Category Expertise

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Nespresso (including retail boutique), Kraft-Heinz, Kellogg, Hershey, Mountain Dew, Campbell Soup, Tropicana, Quaker, Procter & Gamble, Dr Pepper Snapple Group

Client 3


CBC, Bell, Discovery Channel, Sprint

Client 5


Acura, Volkswagen, Ford, Toyota, Snap-on

Client 6

Healthcare Systems

John Muir Health, Duke Medicine, Baylor Scott & White, Penn Medicine

Client 4

Creative Agency

Grey Group, Leo Burnett, BBDO, Razorfish, Duncan Channon, Motion

Client 7

Market Research

Ipsos, NRC Health, Explorer, itracks, Brandtrust, Reveal

Client 8

The Work

Ideation, Product Innovation, Trend Analysis, SWOT, Research Design, Moderating, Strategy, Positioning, Marketing Communications, Testing, Architecture; Project, Client, Agency & Facility Management

Case Study: Reach out to us. We are happy to share.

Connect With Us

Work with us. We’d love to hear from you.

Toronto and remotely everywhere!


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                                   Inspire. Innovate. Elevate.

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