Our Story
Just like skateboarding, successful marketing is tougher than it looks, but beautiful when done right. Joseph Brand Consulting has helped companies strategize and activate their vision of success in a range of categories. We are driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. We love product, content and design, but thrive on the data necessary to succeed in a digital and traditional world.
How We Help You
What Sets Us Apart
We are boutique. We are blue chip.
We've been the client, we've been the agency, we've been the researcher. We've seen and done it all. We are here to help.
Inspire. Innovate. Elevate.
Let's get to work. Here's how:
Branding: Better than Ice Cream
Persuasive Strategy is Sweet
We elevate brands by conducting a market place scan, identifying needs, developing strategy, architecture, visual identity, marcom, PR and work with your agencies to activate the vision and deliver results. First things first - the strategy must be persuasive. Sweet!
Spectrum of Service
Results You’ll Love: Success
We help paint the picture by developing fact based insights. Everything from strategy to activation. We'll find the solution and provide you with holistic thinking and senior leadership. The full spectrum if you need it or whatever component is required.
Bert Miklosi
Principal, Brand Consultant
Bert is a brand and business builder. His favorite questions are 'why' and 'how'. It's about understanding what makes the consumer tick and converting that knowledge into business building strategy and execution. His category expertise includes CPG, tech/telecom, media, healthcare systems, automotive and retail. Bert attained his BA in Sociology from The University of Western Ontario and CAAP - Communications & Advertising Accredited Professional from the Institute of Canadian Agencies in Toronto.
Shelley Shepherd
Product Innovation Consultant
Shelley is a product and marketing innovation expert - from white space to launch, CPG to automotive, and everything in between. Her high energy, productivity and conceptual thinking will ensure projects are successfully delivered and business results are achieved. Shelley received her Honors BA in Economics and Statistics from University of Toronto and MBA from Dalhousie University.
Geana Demone
Planning and Moderating Consultant
Geana is passionate about insight mining, strategic planning and understanding what drives behavior. She has depth in food/drink & health/wellness and works with clients to identify paths for growth. Geana has facilitation and semiotics training and a natural tendency for lateral thinking. She attained her Honors BA in Psychology from The University of Western Ontario and MBA from Dalhousie University.
Our Category Expertise
CPG
Nespresso (including retail boutique), Kraft-Heinz, Kellogg, Hershey, Mountain Dew, Campbell Soup, Tropicana, Quaker, Procter & Gamble, Dr Pepper Snapple Group
Media/Telecom
CBC, Bell, Discovery Channel, Sprint
Automotive
Acura, Volkswagen, Ford, Toyota, Snap-on
Healthcare Systems
John Muir Health, Duke Medicine, Baylor Scott & White, Penn Medicine
Creative Agency
Grey Group, Leo Burnett, BBDO, Razorfish, Duncan Channon, Motion
Market Research
Ipsos, NRC Health, Explorer, itracks, Brandtrust, Reveal
The Work
Ideation, Product Innovation, Trend Analysis, SWOT, Research Design, Moderating, Strategy, Positioning, Marketing Communications, Testing, Architecture; Project, Client, Agency & Facility Management
Case Study: Reach out to us. We are happy to share.
Connect With Us
Work with us. We’d love to hear from you.
Toronto and remotely everywhere!
416.768.6448
